Splitting a product into individual products rather than using variants of the same product offers several benefits for your Shopify website.

Key Benefits

• Increased Conversion Opportunities - By presenting multiple distinct products, you have more opportunities to engage and convert customers with different preferences, leading to higher conversion rates.
• Pricing & Marketing Flexibility - Separate listings allow for greater flexibility in pricing strategies and targeted marketing campaigns, catering to diverse customer segments and market demands.
• Enhanced SEO & Visibility - Having separate listings increases the chances of appearing in relevant search results, improving SEO and brand visibility.
• Improved Search & Filtering - Multiple listings enable customers to search and filter for specific product variations more effectively, enhancing the user experience.
• Clear Differentiation - Splitting products ensures distinct listings, making it easier for customers to differentiate between options and understand unique features.
• Product Insights - Splitting products provides detailed insights into the performance and demand of each variation, enabling data-driven decision-making and targeted product development strategies.

In summary, any product that offers variations in attributes such as colour, style, configuration, or features can benefit from splitting it into multiple listings to provide customers with more clarity and personalised options.